If you have been following me for a while, or worked with me one-on-one, you will likely be well aware of how one of my overarching goals is to reduce toxic load in the body. I think it’s important all the time, but especially if you’re planning on trying to conceive. I am under no false illusion that we can eliminate toxins from our lives, but after reading the book Slow Death by Rubber Duck, I learned that even little steps can go a long way in reducing our overall exposures.
The 3 ways toxins get into our body is through inhaling, consuming and absorption through the skin. Managing toxic inhalants is a little tough, depending on where you live, but you can mitigate your exposure through things like air filters, using the air recycle mode on your car, water filters in the shower (steam = chlorine inhalation) and using natural cleaning products. Consuming organic food and filtered water is the best way to minimize exposure to ingested toxins. One area most people forget to think about is their skin. Our skin is a massive organ that is porous and allows most things to soak through directly into our bloodstream. I could get into all of the details of the dangers, and what ingredients to watch out for, but that would result in a book or an entirely new website, so instead, I will direct you to my favourite resource: SkinDeep by The Environmental Working Group. The major take home:
If a company is not openly committed to avoiding risky ingredients (especially downright dangerous ones) and if they are not transparent about the ingredients they use, their products are guaranteed to contain risky ingredients linked to all sorts of health issues ranging from asthma to neurological disruption to endocrine-based cancers.
So, what to do? I spent a lot of time trying to find alternative products to Clinique (which was the only line of make up and face cream etc. my sensitive skin could tolerate), and unfortunately, most of the options out there are fairly crunchy. Luckily, I’m in to crunchy. I also like to make some of my own stuff. But lately, I’ve been looking for something more. It might have to do with having an infant, and not sleeping, but my basic routine could probably use a boost. Enter, Beautycounter.
Beautycounter is everything I could hope for in a personal care product company. When my skincare guru Liz Wolfe started singing its praises, I had to check it out. And sure enough, it’s awesome. Here are my reasons this company rocks, and why I decided to align myself with them.
- The Never List – they have over 1500 ingredients that are non-negotiables. Other companies don’t hesitate to use these sketchy ingredients, but Beautycounter refuses to. This is incredibly important to me, and the number one thing I look for in personal care products.
- Full Disclosure – all ingredients are listed. They don’t hide junk behind catch all terms like “fragrance” or “parfum”. Unlike some other companies that trend towards more natural products, Beautycounter is 100% transparent.
- A Company with a Mission – and one that I’m proud to get behind! They’re working hard to make changes at the federal level in the USA, and heading towards that goal here in Canada. So Beautycounter is simultaneously creating change through a grassroots movement, and a top-down approach.
- Performance – this stuff is legit. As much as I was cool with health food store products (and I still use some!), not everyone is, and certainly not a lot of my clients are! These products are just as high quality as Clinique and other department store brands, so it is an easy lateral shift!
Beautycounter: For those who don’t want to sacrifice safety or performance.
(scroll to the bottom of this page for my favourite products)
Beautycounter Independent Consultant
It was a no-brainer to affiliate myself with this company when the opportunity presented itself. Since I love the products, I wanted to be able to share them with both my readers and my clients. I promise that my blog will remain true to its roots, and will not shift into a sales pitch! My goal is to, as always, share what I love and what I learn, with the hope of streamlining your wellness journeys!
My Favourite Products
Cleansers & Moisturizers
Shampoo & Conditioner